Shall we focus on what these three men have to say on policy? Or the issues? Or will we scrutinise their competency? Or the strength of their ambition?

To me – above all – the focus should be on leadership. Who do we think will be the best leader with the best team?

The UK is in quite a mess. No secret there. We can get out of its mess, but the danger is that we will slide and all the difference will rest on the brave decisions and the national mood one of these three people will create.

We have huge assets for such a small country – in land mass and population – compared to existing and emerging world powers. But we will have to play a clever game to succeed…and to continue to prosper.

So what will I be looking for as I switch on the telly tonight? The leader with some policies I’m sure to disagree with. The one to lift a country from the recession blues and give it confidence. The leader who names the beast, who doesn’t pretend that there is no mess to speak of and confronts the hard questions. The one who can attract and keep talent around him and ensure they perform at their best. The one who speaks in a way that makes you listen.

She said yes.

Only with age and experience – and regular disappointment with fellow leaders of my own age – have I really appreciated just how glorious Anita was that day.

She was at the height of her power. Her brand was vast and she just backed me on instinct. Maybe years on you might think: ‘clever her, she spotted a winner’… but it couldn’t have looked that certain to her at the time.

She could have taken the approach so many people seem to take, which is why I say I have been disappointed with other leaders. I can see the agony of the inner questioning:

• ‘Is this worth the risk?’
• ‘How might it catch me out?’
• ‘How would it look?’
• ‘I should do the due diligence.’
• ‘Why should I do this?’
• ‘Why doesn’t this person write a 16 page business plan?’
• ‘How could this inconvenience me and what would I have to do…?’

But Anita didn’t. She went with her instinct and as a result I would have done anything for her.

Sometimes I think the word ‘mentoring’ reduces what actually happens throughout this process. As a result of mentoring me, Anita became chair of my organisation and gave me an office to work from. But she also became my friend.

She asked the difficult questions, jumped in when I needed her and lightened the tone when I got grim. She mentored me, I suppose, but mostly she believed in me.

It takes courage when you start things from nothing when you are nothing. I should know. And courage was something Anita had in abundant supply, and that’s how she founded that first store in Brighton many years ago.

I know, now that I am closer to the age she must have been when we met, that it takes even more courage to risk it all again and again, backing and mentoring others to take the same route, even if it might risk your own hard won success.

Anita wasn’t timid at the start and most importantly she never became timid. The world needs more leaders like her.

27 March marks the anniversary of the first opening of The Body Shop in 1976